Owner's Handbook
How We Operate & What You Should Know as a Property Owner
We created this handbook to give you a clear and transparent understanding of how we manage your property under our short-term rental program. This document is not part of the management agreement, but it serves as an essential reference to help avoid misunderstandings and repeated questions. We kindly ask all our clients to read it in full.
When you hand over your property to us, it marks the beginning of a professional collaboration where our goal is to deliver the best possible results—both in terms of guest satisfaction and income generation. To achieve this, certain processes and standards must be followed. Our methods are not random—they are the product of years of experience, constant evaluation, and a deep understanding of what works in the short-term rental market.
While we always welcome feedback and suggestions, it’s important to understand that this is a business that relies on structure and consistency. Occasionally, owners suggest or even insist that specific matters be handled according to their personal preferences. Although well-intentioned, such deviations can compromise efficiency, guest experience, or overall performance.
You have chosen to work with us for our expertise. Trusting our systems and respecting the way we operate is key to our shared success. Below you’ll find everything you need to know about our processes, policies, and expectations.
Guest Management & Experience
All communication with guests is exclusively handled by our team. This ensures consistency in messaging, professionalism, and proper handling of complaints or sensitive issues. Some inquiries may seem strange or even suspicious, which is why we manually screen them.
In rare cases, we might choose not to reply to certain inquiries or block suspicious guests entirely. These decisions are made for the security of your property and to protect your listing’s reputation.
We understand that property owners may occasionally wish to host their own guests, whether friends, family, or acquaintances, or just some tourists seeking accommodation in Cyprus, by making direct reservations outside the standard booking platforms. This is entirely acceptable within our agreement.
However, it is important to distinguish between the following scenarios:
1) Owner Makes a Reservation and Wants CTRL to Manage the Guests
If you make a reservation for someone (paid or unpaid) and wish for CTRL Booking to handle the guest experience, this includes check-in instructions, key handover, emergency support, 24/7 guest communication, or cleaning coordination, then we must apply our standard management commission, exactly as we do for regular bookings. This is because our team is actively working on the reservation as if it came through Airbnb or Booking.com.
2) Owner Makes a Reservation and Does NOT Want CTRL Involved
If you prefer to manage the guest yourself and not involve us at all, this is also acceptable. However, we expect that:
- You do not share our contact information, office location, or team phone numbers with the guest.
- You personally handle all guest needs, communication, and troubleshooting.
- You arrange and pay for the cleaning fee, unless agreed otherwise in advance.
In such cases, no management commission is charged. However, we kindly ask that these unmanaged bookings do not become too frequent. If the majority of your property’s use is unmanaged and outside of our system, it undermines the nature of our partnership, and we may need to review the arrangement altogether.
3) Mandatory Guest Info & Timing Policy
Regardless of whether we are involved or not, every owner-made reservation must include:
- Full name and contact details of the primary guest.
- Guests must be clearly informed that:
- Check-in is from 15:00 PM
- Check-out is strictly by 11:00 AM
This ensures proper coordination with cleaning schedules and avoids conflict with incoming bookings.
You will been added to our announcement-only WhatsApp group under the name “Estea-Rentals.” This group allows us to communicate time-sensitive news to all our clients at once, including operational updates, new regulations, or system improvements.
You cannot post in the group or see other members. Please read all messages we post there, as they may directly impact your property or revenue.
We actively promote properties on our own website, www.estea-rentals.com, which allows guests to book directly with us. These reservations come at a 10% lower price for guests compared to Airbnb because we avoid the platform commission fees. For owners, this means a higher return, around 5% more, since the lower price goes directly to the guest rather than being a loss to you.
We manage payment collection for these bookings and deduct the amount from your monthly revenue report. If, for any reason, you wish to opt out of direct bookings and remain exclusively on platforms like Airbnb or Booking.com, please inform us in writing.
Refunds are sometimes unavoidable in the short-term rental world. But who pays depends on the nature of the problem:
- If the issue was due to owner-related negligence (for example: unpaid electricity, water, or internet bills; not allowing us to take action to prevent a guest complaint), the refund will be paid by the owner. Additionally, our management commission will still be charged based on the full reservation amount, not the amount left after the refund. This is because we provided our full service for the booking and fulfilled our duties on the guest side, as well as endured extra work to rectify the issue.
- If the issue is due to a mistake on our part (for example: poor cleaning, failure to respond accurately to a guest, or lack of follow-up during a stay), CTRL Booking will cover the refund in full. You will still receive the full booking income, and no penalty will apply to you.
- If the problem is due to external and uncontrollable factors (such as ongoing construction near the property, government utility outages, or extreme weather), the refund will be paid by the owner, yet we will take our commission on the remaining amount.
In all cases, our aim is to minimize financial loss while protecting your property’s review score and future bookings.
Every month, you will receive a financial report from us. This includes:
- Gross income generated per booking
- Platform fees
- Any refunds or reimbursements
- Management commission
- Net income payable to you
Please note: These reports are provided for your own reference and general overview of your property’s performance. They are not intended for use in tax reporting or official financial declarations. For tax-related matters, you should always consult your accountant or financial advisor.
We supply all the bed linen and towels used in our properties, and we use our own sets rather than relying on the owner’s stock. This approach offers significant savings for property owners:
- You avoid the initial expense of purchasing 2–3 complete sets per bed.
- You are not responsible for replacing damaged, stained, or permanently marked items, which can otherwise add up over time.
Our linen is commercially laundered, ensuring high hygiene standards and a consistently clean appearance.
When guests request extra linen or towels during their stay:
- We handle the request and provide the items directly.
- A small fee is charged to the guest to cover the laundry and staff effort involved.
- This fee is not included on your owner statement, as it is managed entirely between us and the guest.
- You don’t need to take any action—we manage the process from start to finish.
If the request seems excessive or suspicious (e.g., asking for much more than normal use would justify), we evaluate it carefully before responding.
For longer stays (more than 7 nights):
We place one extra set of bed linen and towels in the wardrobes before the guest’s arrival, free of charge. This ensures guests have what they need without needing to request it mid-stay, and it improves guest satisfaction.
Each property managed by CTRL Booking is entitled to one cot and one high-chair free of charge if these are not already provided by the owner. If a guest requests more than one cot or high-chair, we will inform them of the extra cost and check availability before confirming.
This policy ensures we remain prepared for guest needs while keeping operational logistics reasonable.
Whenever guests leave personal belongings behind, we make sure to document them. Our team takes a clear photo and contacts the guest using the platform they booked through (Airbnb, Booking.com, or direct). If the guest is still in Paphos, they are welcome to collect their item either from the property or from our office, depending on timing and logistics.
If they are no longer in town but wish to have their items returned, we first calculate and communicate the shipping cost. Only once the guest transfers the shipping amount do we proceed with posting the item. If we receive no response from the guest, we store the item safely in our office for 10 days. If unclaimed after this period, we consider the item abandoned and responsibly dispose of it.
Remotes for both air conditioning units and ceiling fans are among the most commonly misplaced or damaged items by guests. When this happens, we replace them immediately with universal remote controls to avoid discomfort or complaints. These remotes are compatible with most major brands and ensure minimal disruption to the guest experience.
If you prefer to hide the original remotes and provide only universal ones to guests — in order to preserve the originals and prevent them from being lost or broken — you can let us know and we will implement this solution accordingly.
Sometimes, guests ask for a second set of keys. If your property has an electricity card system (which is common in Short Term rentals), giving an extra key means the guest may leave the card inserted at all times, allowing air conditioning to run non-stop, even when they are out.
In these cases:
- We charge the guest for the second key/card.
- The charge is proportional to the number of AC units in the property, since more units running continuously can significantly increase your electricity bills.
- This is not a penalty but a preventive fee that encourages responsible usage.
To protect our team’s work-life balance and ensure quality service on other days, we do not allow check-ins or check-outs on Cyprus’s official public holidays. These dates are fixed in our system and reflected in the calendar availability for your property.
Important: This restriction only applies to new check-ins and check-outs. Guests who check in before a public holiday and check out after it are not affected and will continue to receive full support throughout their stay.
If you wish to personally use the property on those dates, you may, but it must be arranged in advance and with the understanding that our support and preparation services may not be available on those days.
Due to the size and complexity of villa properties, we require a minimum 24-hour gap between check-out and the next check-in. Villas need deep cleaning, inspection, and often pool/garden work, which cannot be rushed.
Same-day changeovers for villas lead to high risk of guest complaints. This policy ensures top-quality presentation and avoids issues with cleanliness, maintenance, and preparation.
Additionally, guests who rent villas typically pay a premium, and if they request a later check-out, it’s important not to refuse them without a solid reason. Being flexible, when possible, enhances guest satisfaction and encourages positive reviews.
When a new property is handed over to us for management, our team undertakes a preparation process to make the space suitable for short-term rental. During this process, we may remove, store, or discard items that are deemed unnecessary, personal, outdated, or unsuitable for guest use or photography.
If there are any items in the property that hold personal, financial, or sentimental value to the owner, and the owner wishes for them to be stored, relocated, or returned, it is the owner’s responsibility to:
- Inform us in writing prior to the listing preparation, and
- Clearly identify which items are to be kept and how they should be handled.
However, even with written instructions, owners should be aware that there is always a risk of misplacement, damage, or loss during the setup process or ongoing property use. If the owner wants to ensure that certain items are fully protected, the safest option is to remove them entirely from the property before the handover.
Ware not liable for the loss, disposal, or misplacement of any such items.
Owner Responsibilities & Collaboration
While our guest support is available 24/7, communication with property owners follows normal business hours. We manage communication through dedicated WhatsApp group chats for each property or owner. This ensures that your requests go to the right member of our team and that there’s a searchable record of discussions.
Please avoid calling individual team members or sending messages outside the group for property-related matters. It helps us work faster and avoid confusion.
At CTRL Booking, we handle pricing exclusively through a dynamic pricing tool. This system continuously adjusts prices based on demand, seasonality, market performance, competitor listings, and your property’s performance. Through our extensive testing, we’ve consistently seen higher overall income with this approach compared to fixed or owner-decided pricing.
Some owners may feel tempted to suggest higher nightly rates, believing it will bring better returns. However, when prices go too high, occupancy drops significantly. A property with a few high-priced bookings will always underperform in comparison to a fully booked calendar with smartly adjusted rates. High prices also attract guests with very high expectations, increasing the risk of negative reviews and refund requests.
This dynamic pricing tool starts with conservative pricing to “test” the market response. As the system gathers data about how well your property converts views into bookings, it begins to push prices higher. This means your listing must be competitive from day one to trigger this upward trend. We’ve learned from experience that the best results come when we retain full control over pricing, which is why our agreement gives us exclusive pricing rights.
Owner stays are treated like guest bookings when it comes to cleaning. This means your property will be cleaned and set up to the same high standard we offer to paying guests, and the standard cleaning fee will apply.
If you prefer to use your own towels, linens, or want something done differently (e.g., no consumables left out), it’s essential to notify us before each visit so we can adjust preparation and pricing accordingly.
Utility bills (water, electricity, internet, taxes) must be paid promptly by the owner. We strongly advise setting up automatic payments via standing orders or online banking. Delays in payments lead to serious guest complaints, which damage your property’s reputation.
In repeated cases of late payments or service interruptions, we will impose additional administrative fees. Our team has to manage angry guests, resolve emergencies, and possibly compensate bookings—all of which take time and resources.
Where this applies, we help set up your Municipality account for paying the short-term rental tax, which is legally required. This tax is collected from guests at the time of booking and appears in your monthly report as a deduction. We then pay this tax to the Municipality on your behalf.
No action is needed from your side once the account is set up, but please make sure you understand that this amount is not part of your profit—it is a guest tax passed through our accounting system.
All tax-related obligations, including VAT, income tax, or any other applicable levies, remain the sole responsibility of the property owner. While we are happy to share general insights based on our experience, we are not licensed tax professionals. For anything involving compliance, declarations, or financial reporting, we strongly advise you to consult a qualified accountant or tax advisor who can provide guidance based on your specific situation.
In the middle of August, we experience the busiest period of the year, with a sharp increase in daily check-ins and check-outs, as well as additional issues to resolve. During this time, our entire team must strictly focus on core operational tasks to ensure all guest turnovers, maintenance issues, and property preparations are handled correctly and on time.
For this reason, we are unable to take on any additional work outside our standard operations, no matter how minor it may seem. This includes onboarding new properties into our management program. Even if a property is almost ready and requires only a simple step to finalize and publish, we will most likely postpone this process until after the peak period is over. Our priority during this time is to maintain the highest quality of service for existing guests and owners.
During August, when many Cypriots take their holidays, Paphos becomes a very popular destination for local tourism. As a result, we host a significantly higher number of Cypriot guests compared to any other time of the year. Based on our experience, this guest group tends to be more demanding and often raises a high volume of complaints, especially regarding cleaning standards. It is important for property owners to understand that this does not reflect a decline in the quality of our cleaning or services. On the contrary, we try to be especially excellent in our services because we know what to expect during this month. It is a recurring seasonal phenomenon, where the feedback we receive can sometimes lack clear reasoning or proportion. Every August, we expect and manage this increase in complaints, and we reassure you that our service standards remain consistent and professional throughout the year.
We do not handle communication with building complex management companies or owner committees. These often involve issues like shared pool maintenance, communal water tanks, elevator faults, or parking allocations, which require official authorization from the property owner.
Please ensure that you personally handle communication with the complex’s representative when issues arise. If you need us to provide photos or notes to support your communication, we can assist—but we cannot act as your representative in these matters.
Neighbour interactions can make or break a short-term rental. The behaviour of nearby residents—or your guests—can severely impact your listing’s ability to stay active on platforms like Airbnb or Booking.com. Unfortunately, this is a sensitive area we have limited control over once a problem emerges.
When Neighbours Are the Problem
We’ve encountered cases where neighbours repeatedly harassed guests—confronting them directly, making threats, or creating a hostile atmosphere. Even though we did everything right as managers, the guest experience was still negative. After multiple complaints from different guests, Airbnb took action:
“We understand the problem is outside your control, but repeated guest dissatisfaction means we must deactivate this listing.”
That’s why we urgently need you to inform us in advance if you’re aware of any problematic neighbours. We need full transparency. If the property is in a building or neighbourhood where previous incidents have occurred, or where one specific neighbour is likely to cause issues, we must know before onboarding the listing. This allows us to assess the risk and decide if the property is suitable for short-term rental management.
We can not act as mediators in disputes between owners and residents, nor will we be held accountable for neighbour harassment that affects your guests’ experience. While we will always cooperate and provide assistance (e.g., documentation, photos, timeline of events), owners are responsible for managing and resolving conflicts with neighbours.
When Guests Are the Problem
While we do our best to screen guests and prevent noise or disruptive behaviour, no system is perfect. We always aim to maintain good relationships with neighbours. In fact, when we happen to interact with them, we actively encourage them to contact us directly if there are any issues with noise, guest behaviour, or property usage. Most complaints can be handled quickly if we’re notified early.
However, if guests are consistently disrespectful or cause tension in the area, we will take immediate steps:
Remind guests of house rules
Warn or penalize as per platform policies
Decline similar guest profiles in the future
But if neighbour complaints persist and platform warnings are issued, we may have to suspend management of the property altogether, especially if the property attracts repeated conflict.
What We Expect From Owners
– Disclose any known neighbour issues before we list the property. Silence on this puts us—and your income—at risk.
– Inform us of any past incidents with neighbours and guests. Even one or two is enough to warrant caution.
– Support our approach in de-escalating tensions, including occasional reminders to your building’s residents or complex management that our team is available and proactive in guest control.
This is a two-way street. We protect your investment and reputation, but we can only do that if we know the full picture upfront.
From our experience managing short-term rentals, keys for interior doors, such as those for bedrooms and bathrooms, tend to get lost easily when provided to guests. These are small items that are often misplaced, accidentally packed, or forgotten entirely by guests, and once lost, we have to change the entire lock of the doors, which can be a headache especially for older or specialty locks.
To avoid this recurring issue, our policy is to:
- Keep either one copy of each or all existing copies of interior door keys safely stored by us or the owner.
- Not provide interior door keys to guests as part of the standard key handover process.
This ensures the keys remain available and intact for future use of the property, including long-term rentals, owner stays, or family use, where privacy between rooms may become more relevant.
In the rare event a guest specifically requests an interior door key (e.g., for privacy during a long stay), we will evaluate the request on a case-by-case basis and proceed only if the owner agrees.
Sometimes we need to purchase items for the property—either because something broke, was damaged by a guest, or because the item was never there in the first place and is now necessary.
- For low-cost items, we pay upfront and include the cost on the next invoice. If it’s an expensive item, then we may issue an invoice to you just for that one fee and we proceed after payment has been made. This depends also on the urgency of the matter.
- We may charge for delivery, installation, or assembly, depending on how much time or external help is required. This is because our staff needs to allocate time to manage and deliver such tasks, especially when urgency is involved during a guest stay.
We always aim to balance quality with cost-efficiency and will never make unreasonable or unnecessary purchases. We will always inform you first and will not act before confirmation, unless it is an emergency that affects an active guest stay and we have informed you but have not received a reply yet.
As part of the property preparation process, we ensure that all essential electrical appliances—such as table lamps, kettles, toasters, microwaves, and similar devices—are fitted with UK-standard 3-pin plugs. This is necessary because Cyprus uses the UK plug system, and we aim to eliminate the need for adapters, which can be inconvenient for guests and may cause connectivity or safety issues.
If any such devices in the property have non-UK plug types, we will convert the existing plugs to UK-standard 3-pin plugs wherever possible and safe to do so. We do not replace entire appliances, only the plugs.
This step ensures a smoother and more reliable experience for guests and aligns the property with local standards.
Owners should note that this plug conversion is a standard part of the onboarding process, and any request not to modify specific plugs must be communicated in writing before setup begins.
For the smooth and professional execution of our cleaning and maintenance operations, it is essential that properties are vacant whenever our staff is scheduled to work. Our team follows structured procedures designed to be carried out independently, without the presence or supervision of property owners.
When owners are present during these visits, it often leads to interruptions, as staff are asked for directions, advice, or requests for changes. This disrupts workflow, delays the tasks, and can strain the working relationship we have built with our team. We have encountered situations in the past where this became a nuisance for our staff, affecting morale and the quality of work.
For these reasons, it is a strict policy that we only send our staff to properties that are vacant and fully available for the scheduled works.
We understand that during property preparation, especially for new listings, owners may wish to participate in order to expedite readiness. In such cases, if we agree to make an exception to this policy, it is mandatory that:
Owners do not give instructions or feedback directly to our staff during their work.
Any questions, concerns, or issues must be communicated only to the management team of CTRL Booking, who will handle them appropriately.
This ensures our staff can work without disruption, maintains internal harmony, and keeps the process professional and efficient.
Property Maintenance & Technical Operations
In our line of work, response time is critical. Whether it’s a plumbing leak, an A/C failure, or an electrical issue, resolving problems quickly is the key to avoiding bad reviews and refunds. For this reason, we collaborate with a network of trusted freelance technicians, plumbers, electricians, A/C specialists, and others, who are legally operating professionals but not necessarily affiliated with large companies.
These technicians:
- Do not always provide formal quotes in advance like big companies. Instead, they typically quote a fair price, do the work promptly, and issue a legal receipt afterward.
- Are valued partners who understand our business and make our properties a priority, often responding on the same day, even at night or on holidays.
- May not always offer the cheapest price, but they offer speed, reliability, and trust, which in our business is far more important than minor price differences.
If we were to rely only on larger service providers, we would often face delays just to get a quote, and even more time waiting for the work to be scheduled. This kind of delay is unacceptable in the short-term rental world. Our success, and yours, depends on immediate action, and these relationships are the reason we can deliver it.
Small repair tasks like light bulb replacement, battery replacement, unblocking a drain, or fixing a cabinet hinge are included in our management services. Larger tasks (installing a water heater, repairing an AC unit, replacing a toilet flush mechanism) may require us to call a professional technician, which will be charged to you.
Before proceeding with costly repairs, we will inform you and, when needed, send photos and quotes. Emergency repairs that risk affecting guest satisfaction may be done immediately, with a report sent afterward.
During the high season, when properties have frequent check-ins and check-outs, our cleaning and maintenance team focuses on ensuring that the property is guest-ready within the limited time available between reservations. This means we prioritize cleaning and repairs that are immediately visible and have a direct impact on the guest experience, such as cleanliness, functionality, and presentation.
We ensure that no issues are left behind that could lead to a guest complaint or a negative review. However, there are certain maintenance tasks and aesthetic improvements that are not practical to address during the busy season, such as:
Varnishing of worn-out outdoor wooden furniture or surfaces,
Repainting walls or touching up areas with minor stains or marks,
Replacing items that are functional but visibly worn (e.g., cushions, decorative items),
Larger repairs that require more time and may disrupt guest stays.
These types of works are scheduled for the low season (winter months), when we have the necessary time and availability to address them properly.
Every winter, we conduct a thorough inspection of all managed properties and create a detailed list of maintenance needs, replacements, and recommended improvements. We then provide this list to each property owner for review.
Some tasks will be covered by us, as part of our standard management services,
Other tasks, especially those involving larger expenses or owner-specific preferences, will need to be covered by the owner.
This structured approach ensures that every property maintains a high standard over the years while allowing us to manage the intense workflow of the high season effectively.
Old or malfunctioning appliances cause major disruptions during bookings. We do not follow a “wait until it breaks” policy. If we notice signs that an appliance (especially an AC unit or washing machine) is struggling, we will notify you to replace it proactively.
Replacing items mid-booking is highly inconvenient and reflects poorly on the property. Please trust our judgment when we suggest replacements. Not to mention that mid-booking replacement of appliances cause a lot of inconvenience to guest and bring up a high risk of guests asking for refunds.
We strongly recommend that you schedule annual A/C servicing for all units at your property. This costs €30 + VAT per unit and helps ensure:
- Cleaner and healthier air
- Quieter operation
- Longer unit life
- Lower energy bills
- Fewer guest complaints
If this service is declined, we will not be responsible for refund requests or guest dissatisfaction due to AC issues.
To comply with platform policies (especially Airbnb) and to protect your property’s reputation, we carry out preventative fumigation approximately once every two months. This applies even when there are no visible signs of pests. The reason is simple: a single sighting of a cockroach or insect, no matter how rare, can lead to guest complaints or even refund demands, which directly impacts your earnings and our performance rating on platforms.
In cases where we observe a more persistent issue (e.g., ants, cockroaches, or other infestations), we may increase the frequency of fumigation. However, please note that our in-house fumigation efforts are limited in scope and intended as preventative. If a professional pest control service is required, we will hire one immediately, and the cost will be charged to you as the property owner.
Even with all precautions, Cyprus is a warm country and insects may occasionally appear. In such rare cases, we act quickly to reassure the guests, attend the property when needed, and take steps to contain the issue. Any refund claims for such cases by the guests are carried out by the owner and are not the considered to be negligence from our side. Our goal is to minimize inconvenience to the guests while protecting your property’s reviews.
By law, all short-term rental properties in Cyprus must have valid public liability insurance, as set by the Ministry of Tourism. This insurance protects you, the owner, from legal and financial claims made by guests due to accidents or injuries occurring within your property.
It is the owner’s sole responsibility to ensure this insurance is always active and up to date. We recommend that you keep a copy of your policy and renewal confirmations in your personal records, and send us a copy for our files as well. Without proper insurance, your license could be at risk, and you may be personally liable for guest claims.
Villas often include outdoor features like umbrellas and sunbeds. These items wear out due to sun and wind exposure and may have to be replaced annually. We will notify you when wear-and-tear becomes noticeable and encourage timely replacement to maintain guest satisfaction and prevent poor reviews.
We also ask that all villas have reliable, scheduled pool and garden maintenance in place. Please provide us with:
- Name and contact of your pool/garden team
- Days they visit
For any property with a shared pool, we need you to confirm the following:
- Months during which the pool operates
- Hours of operation
- Name and contact of the maintenance person or company
If no specific instructions are provided, we assume a default operating schedule of April to October, during daylight hours only. Guests are informed accordingly. Clear communication avoids misunderstandings, complaints, or refund claims related to pool availability.
Renovation and Property Preparation Services
We are happy to assist clients in preparing their properties for short-term rental, whether that involves light decorating, partial or full furnishing, minor repairs and upgrades, or a complete renovation from top to bottom. While our main focus is on property management, we offer this additional service because many of our clients live abroad and need a trustworthy partner on the ground. Additionally, when we oversee the process, the result is typically much more effective, because we know precisely what the short-term rental market demands.
To begin, we strongly recommend allowing us to inspect the property in person. Once the inspection is complete, we ask that owners allow us a few days to compile a complete and detailed list of all necessary actions, purchases, and recommendations. This includes everything from repairs and upgrades, to decorative changes, safety items, to delivery and assembly fees, final cleaning and preparation for first guests, photoshoot etc.
That said, it is important for owners to fully understand the following:
Our operation is not designed as a renovation company. We undertake this work to support our clients and to ensure the property reaches a high standard that benefits both parties.
These projects are not our top priority. Our main responsibility is to the properties already live and hosting guests. Just as we will prioritize your property once it’s active, we must currently prioritize the same for others. As such, property upgrades and renovations are handled only when time allows, and not at high speed.
There is usually a waiting list. At any given time, we are typically managing 2 to 3 ongoing projects, and new projects must wait their turn. Owners should expect delays and understand that it is common to miss part or all of a peak season, depending on project timing.
Speed should never come before quality. While delays may feel frustrating, rushed or low-quality work can backfire, leading to poor guest experiences, bad reviews, and low returns. Doing things right from the beginning almost always pays off.
Summer is a high-occupancy season. During this time, our team is fully engaged in supporting existing guests, and most of our suppliers and tradesmen also take holidays in August, causing further delays or total suspension of progress during that month.
We also want to be clear about expectations and compatibility:
If an owner chooses to ignore or decline essential suggestions, we may decide not to take on the management of that property. We are only interested in managing homes that we believe have the potential to perform well and bring value to both the owner and us. If the necessary upgrades are not implemented, and we judge the property to be unlikely to generate satisfactory income, we may choose to decline the collaboration altogether.
Some of our recommendations are not just about maximizing revenue—they are about making the ongoing management of the property smoother and more efficient. These improvements help us avoid recurring issues, prevent bad guest experiences, and result in better reviews and higher guest satisfaction, which in turn impact revenue long-term.
In certain cases, when a property owner is willing to implement all of our suggestions fully, we may be open to offering a lower management commission. This is because a well-prepared property generally results in fewer issues, fewer guest complaints, better occupancy, and stronger reviews, making it more efficient for us to manage and ultimately more profitable.
We’re transparent about these realities to ensure that both sides start the collaboration with aligned expectations. Our goal is to build properties that perform well and stay strong in the market for years, not just fast-tracked setups that underperform.
Owner F.A.Q.s
Below you’ll find answers to the most common questions our property owners ask. This section is designed to clarify key points and help you better understand how we work.
1. What is your charge for your service as a property management company?
We work on a commission-based system. For apartments, the percentage we work with is 20-25% + VAT. In few cases we may go higher or lower than that. For villas, we work between 15-20% + VAT. Our commission percentage depends on various factors. The more successful a property is, the more flexible we are with commission rates. This means that we’re willing to adjust our commission percentage based on factors such as occupancy rates, rental income, and guest satisfaction. Ultimately, our goal is not just to manage as many properties as possible, but to ensure that the properties we manage are as successful as possible. We’re dedicated to maximizing the profitability and success of each property we manage, and we’re happy to work with owners to achieve this goal. The final percentage decision will be made based on several factors. The most important factors are the following:
- Location
A property’s location significantly influences reservations and reviews. A convenient, safe, and well-connected location along with easy access to transportation near attractions and amenities attracts guests and ensures satisfaction, resulting in positive feedback and increased bookings. While many consider this factor to be paramount, it is crucial to acknowledge that it is just one among several significant considerations. Nonetheless, it remains the sole aspect that could be compromised, provided that the following three factors are satisfactorily fulfilled.
- View
While a sea view is often preferred, it’s important to note that a captivating garden, pool or nature view can also be highly sought after by holidaymakers. Properties with attractive views tend to attract more reservations and receive positive reviews because they enhance the overall guest experience, provide a sense of relaxation, and serve as focal points for leisure activities, ultimately leaving a lasting impression on guests.
- Pool
Properties without pools can still achieve good occupancy rates, but having one often leads to higher demand and higher rental rates per night. The presence of sunbeds and umbrellas is also important. Our commission structure considers these factors to ensure fairness for our clients.
- Interior Design
Interior design is a crucial factor that we have full control over. In an increasingly competitive market, investing in upgrades and renovations is vital for property success. We can guide or fully manage this aspect to ensure that the property stands out and attracts more guests, ultimately maximizing its potential for profitability. Holidaymakers are willing to pay a bit more for something nicer, and key considerations include a comfortable bed, cozy sofa and chairs, and well-functioning, hygienic kitchen and bathroom facilities. Finally, decoration enhances property appeal, often overlooked after renovations. It adds personality, elevates guest experience, and sets properties apart. With stylish furnishings and decor accents, guests feel at home, boosting occupancy and profitability. - Complex Condition
The layout and structural condition of a property can significantly impact its performance. Complex or impractical layouts — such as multiple small rooms, low ceilings, or awkward access points — may reduce guest comfort and appeal. Similarly, properties in poor physical condition, such as those with outdated electrical/plumbing systems or visible wear and tear, can result in guest complaints and low review scores. While cosmetic issues can often be improved quickly, structural or layout-related challenges may limit a property’s potential. These limitations are factored into our commission decisions, as they can directly influence booking performance and maintenance workload. - Amenities
The range and quality of amenities offered play a major role in how attractive a property is to potential guests. Today’s travelers expect more than just the basics — they look for comfort, convenience, and thoughtful touches that enhance their stay. Key features such as reliable high-speed Wi-Fi, air conditioning in all main rooms, smart TVs, and a dedicated working space are increasingly in demand, especially with the rise of remote work and digital nomads. Additional amenities like a Nespresso machine, hairdryer, iron and ironing board, and universal plug sockets make a strong impression and contribute to positive reviews. Even small upgrades can make a big difference in the overall guest experience. Properties equipped with a well-rounded set of amenities not only attract more bookings but also reduce the likelihood of negative feedback — which is why we take these factors into account when determining commission rates.
2. Would you be able to take care of advertising the property on platforms like Airbnb and Booking.com for me? And do I need to advertise on both platforms?
We collaborate with both Airbnb and Booking.com. Typically, properties situated in desirable locations with contemporary interior designs tend to achieve full occupancy solely through Airbnb. “Full occupancy” denotes a reasonable number of occupied days per year, often around 250-270 days for a successful apartment. Whether the property is listed exclusively on Airbnb or also on Booking.com, the total occupancy remains more or less consistent, but reservations are divided between the two platforms. Being able to achieve this occupancy rate through only Airbnb has many benefits:
- The platform tends to prioritize properties that generate bookings solely through their service, resulting in increased visibility and promotion.
- Listing your property on Booking.com may lead to decreased visibility on each platform’s search results. This occurs because calendar synchronization between platforms is required, and Booking.com will identify multi-platform listings.
- Airbnb guests are typically more accustomed to self-serviced accommodations, whereas Booking.com users often expect hotel-like services such as daily cleaning and restocking of consumables. Aligning guest expectations can help minimize dissatisfaction and negative reviews.
- Finally, concentrating bookings on one platform facilitates the accumulation of reviews, enhancing the likelihood of achieving the coveted “Super Host” status. This accolade contributes to a stronger presence on Airbnb and attracts more potential guests.
In addition to Airbnb and Booking.com, we also offer the option of listing your property on our exclusive platform, www.estea-rentals.com. By choosing to advertise through our platform, both hosts and guests benefit in several ways. Guests who book through our platform will circumvent the typical 15% commission charged by Airbnb and Booking.com. Instead, they will only incur a 5% fee, resulting in significant savings and a 10% discount compared to other booking platforms. This not only attracts more guests but also ensures higher income for hosts. Moreover, property owners will receive personalized login credentials, granting them access to our platform’s dashboard. Through this interface, hosts can easily view and manage booking information, enabling greater control and efficiency in managing their properties. By leveraging our own platform, we offer a more cost-effective and streamlined booking experience for both hosts and guests, ultimately fostering a mutually beneficial environment for all stakeholders involved in the rental process.
3. Are there any requirements I need to fulfil, related to advertising on platforms like Airbnb?
You need to register for a free account, click on “become a host”, create a new listing (skip all the steps like title/description/price etc. as we will do all that later), and then grant us co-hosting permission by entering our email (ctrlbnbmails@gmail.com). We will be more than happy to take you through this process if you require assistance. You may be asked at some point later to verify your account by verifying your phone/email, by presenting photos of your ID and a photo of your face. Finally, you need to go to the account settings and enter your bank details in the “Payout” method, so that they can send you the money of the reservations. We will at some point need to access your Airbnb account just to connect it with our channel manager software, but you will not need to provide us with your account’s credentials. We will login using your phone. A verification code will be sent to you and you will provide us with it, this way we can’t have access to your account without you being aware and allowing us to do it.
4. Do you provide a “welcome pack” or a “welcome booklet” as part of your “meet & greet” service?
As part of our service, we provide a comprehensive “welcome pack”, including all the consumables guests will need for getting started, as well as a basket of snacks. We also offer a digital “Guest Area” where guests can access all reservation details, check-in instructions, and various recommendations. This online platform serves as a centralized hub for guests to conveniently access important information about their stay, including property specifics, check-in procedures, and local suggestions for activities, dining, and more. This digital resource enhances the guest experience by providing easy access to valuable information, ensuring a smooth check-in and an overall enjoyable stay.
5. Do you have any mechanism for owners to track incoming reservations?
We have a streamlined mechanism in place for owners to track incoming reservations. Here’s how it works:
Our process involves clients (property owners) creating their own Airbnb account. We’re more than happy to assist with this step if needed. Once the account is set up, owners grant us co-hosting permission. This enables us to efficiently manage their listing through our own account while still providing owners with full visibility and control over their property. Having your own Airbnb account ensures that you have unrestricted access to all booking details, conversations with guests, performance metrics, and more, at any time. This level of transparency empowers owners to stay informed about their property’s performance and guest interactions. Importantly, in the event that owners decide to discontinue our services, they retain full ownership of their Airbnb account, listing, and all associated reviews. This ensures that owners maintain control over their property’s online presence and reputation, even after ceasing our collaboration. In summary, our approach prioritizes transparency and owner autonomy, providing a seamless way for owners to track reservations while maintaining full control over their property’s online presence.
6. How important are the reviews, and how do you ensure to receive only good reviews?
Reviews play a crucial role in the success of our business, as they greatly influence potential guests’ decisions to book a property. Ensuring positive reviews is a priority, and we employ various strategies to achieve this:
- Operational Excellence: Our entire operational procedure is designed to deliver exceptional guest experiences. We meticulously maintain properties to ensure they are always ready and functioning optimally for guests’ stays.
- Guidance and Support: We provide comprehensive guidance to guests for their check-in process and remain available 24/7 to offer assistance or advice whenever needed. This proactive approach helps guests feel supported throughout their stay.
- Building Relationships: We prioritize building friendly and positive relationships with guests. By fostering open communication and addressing any concerns promptly and professionally, we aim to resolve issues before they escalate to negative reviews.
- Handling Complaints: While we strive to provide impeccable service, we acknowledge that occasional complaints may arise. We handle each complaint uniquely and sensitively, seeking solutions that satisfy guests without necessitating refunds that could result in losses for both owners and ourselves.
- Review Management: We actively manage reviews by encouraging guests to reach out to us directly with any issues or concerns they may have during their stay. By addressing issues privately, we aim to prevent negative reviews from being posted publicly.
While we make every effort to ensure positive reviews, we recognize that some guests may still express dissatisfaction. Despite our best efforts, it’s impossible to guarantee perfection. However, we believe our track record speaks for itself. We encourage you to review our current guest feedback, which provides an honest reflection of the quality of our service. You can view our reviews and managed properties on our Airbnb profile here: https://www.airbnb.com/users/show/117443781. We invite you to browse our reviews and properties to gain insight into the experiences of past guests and the quality of our management services.
7. Do I have any income tax obligations towards Ministry of Finance?
If your property makes more sales than 15,600e in a 12-month period then you must register to VAT. In case you don’t want to register we can deactivate the listing and stop accepting reservations when we reach the limit, and then re-activate it at the beginning of next calendar year. Also, if your net income in Cyprus is above 19,500e then you must pay Income Tax. From a studio or a 1-bedroom apartment it is very unlikely to reach this threshold.
8. Do I have any Ministry of Tourism obligations, before starting this business?
Yes, as of February 2023, each short-term rental unit must obtain a license from the government. We have been informed that starting next February (probably), the government will start to check. We can provide you with the forms and details you need to do this. The requirements are:
- 222 euro (license is valid for 3 years)
- Recent electricity bill showing the address.
- Title Deeds or Building Permit
- TIC (Tax Identification number). An accountant can get this done for you (our accountant charge 50 euro +VAT for this service but you can ask any accountant to do this for you)
In the license requirements, it is also mentioned that the property must be insured, even though they do not ask you to present proof that it is. At the same time, we highly advise our clients to get their properties insured.
9. Can I have my apartment and all movable possessions (furniture etc.) insured through you, or if not, can you recommend a reliable property insurance company I could use?
- We do not act as an insurance agency, but we are more than happy to point you to the right direction so you can get the right type of insurance for a short-term holiday rental. Notice that it is important to let the insurance company know that your property will be used as a short-term holiday rental, as they will know to tick the right boxes. Here are some reputable property insurance agencies in Cyprus:
- General Insurance of Cyprus (GIC)
Website: https://www.gic.com.cy
Contact: +357 22 875 000
Email: info@gic.com.cy
- SoEasy Insurance
Website: https://soeasyinsurance.com.cy
Contact: +357 26 022222
These agencies offer a range of property insurance options and can provide personalized advice based on your specific needs. It’s recommended to contact them directly for detailed information about their services and coverage options.
10. Should I install a security system providing alarm and CCTV for my property?
If you wish to do so, we can recommend a company, though holiday makers do not feel comfortable knowing that they can be observed through the cameras, even if it is only outdoors. We will be obligated to mention this in the listing advertisements and that may throw off some potential guests. If you plan on simply installing an alarm system without cameras, this is also not convenient for the guests, as they are only here for a few days, and by the time they get used to it, they end up activating the alarm system regularly by mistake. In case you wish to install an alarm system which will be active only during the time periods that the property is not occupied, then that is fine.
11. Do the platforms like Airbnb and Booking take a percentage of the rental income, or do they charge a fixed fee?
Booking takes 15% from the owner. In this case we calculate it in the price per night so that the guests pay for it. Airbnb normally charges 3% on the owner and 12% on the guest. Though when a 3rd party software is used, like a channel manager, then they charge the whole 15% to the owner. We use such a software, as it’s the only way to do our work efficiently and professionally, so similarly to booking.com, we increase our price per night by 12% so that the guests pay that amount as they normally would if we were not been using a 3rd party software. Therefore in the end, the price the guests pay is the same either way, and they pay the commission of the platforms, not you.
12. How do you check the property and furniture before and after reservations?
As part of our service, we provide a comprehensive “welcome pack”, including all the consumables guests will need for getting started, as well as a basket of snacks. We also offer a digital “Guest Area” where guests can access all reservation details, check-in instructions, and various recommendations. This online platform serves as a centralized hub for guests to conveniently access important information about their stay, including property specifics, check-in procedures, and local suggestions for activities, dining, and more. This digital resource enhances the guest experience by providing easy access to valuable information, ensuring a smooth and enjoyable stay.
13. Do I need to have local channels on the TV, or any other channel program available for the guests?
Netflix
We require all properties under our management to include access to Netflix as part of the standard entertainment offering. Netflix is the most widely recognized and user-friendly streaming service, and based on guest feedback and behavior, it effectively meets the entertainment expectations of the vast majority of both international and local guests.
We ask you to create a Netflix account and subscribe to any plan that suits you, even the most basic plan is perfectly sufficient. Once the account is active, please share the login credentials with us. This is important because some guests may sign out of your account to use their own Netflix login during their stay. After each checkout, our team needs to restore the original account to ensure the next guest can access Netflix without complications.
Having control over the login credentials also enables us to troubleshoot quickly if guests experience issues, avoiding unnecessary delays or negative experiences.
Local Channels (Cypriot TV)
While international tourists often rely solely on streaming platforms like Netflix, we must not overlook the needs of local guests, who make up a significant portion of our bookings — particularly during off-peak seasons and weekends.
Cypriot residents frequently expect access to local TV channels, and in several cases, the lack of this feature has been a cause of dissatisfaction, resulting in lower review scores. It is therefore important to ensure that your TV setup includes access to the standard local digital channels. These typically come through a basic antenna or a decoder (depending on your TV model), and setup costs are minimal.
Additionally, many guests are interested in watching live football matches, especially those related to the Cypriot First Division or popular international leagues broadcast on local channels. Not providing access to these can be a serious inconvenience for sports fans and may affect the overall guest experience negatively.
